Your business is losing money. Why and how to prevent it?
The global market for advertising aimed at attracting traffic is growing every year – in 2022, according to Dentsu, it will reach $ 738.5 billion, showing an annual growth of +8.7%. This is fully justified: every business strives to have as many visitors as possible on its site because more visitors means more customers and income. However, not all businessmen are aware that advertising budgets have a hidden efficiency limit, after which traffic costs begin to exceed revenues and bring unexpected reputational risks.
Pitfall of business
This pitfall is the throughput of the payment service. For users to convert to business revenue, they must make a purchase; but what if they can’t do it? Many payment service providers have restrictions on accepting payments online, which are not always communicated to their customers. As a result, they face a serious crisis, when a significant proportion of users who come to the site not only fail to pay for a product or service but also write a negative review about it on the network, which brings down the company’s popularity.
Such a situation is most often faced by projects from the high-risk category, which have a high transaction intensity and turnover. However, mainstream businesses could also be seriously affected by this turn of events. So, how to protect your project from financial and reputational losses?
A great way is to choose BetaTransfer Kassa as a payment partner. Realizing the importance of high traffic, the service does not set limits on the maximum number of payments per period of time, or on the business’ turnover. Flexible payment solutions adapt to your project and provide unlimited online payment acceptance, the ability to work with multi-currency accounts, a variety of payment methods – from cards and electronic wallets to cryptocurrencies, easy access and stable operation in any geo around the world, and much more.