SBC Lisbon through the eyes of our new BDM Natalia: energy, team spirit & Cloud 9

SBC Lisbon may be over, but the buzz hasn’t faded. For us, this wasn’t just another conference — it was proof that Betatransfer is on everyone’s radar. Our booth was packed, people queued up, merch disappeared in minutes, and the questions just didn’t stop. The perfect backdrop to introduce our new powerhouse — Natalia. Her very first SBC with Betatransfer, and she instantly synced with the team vibe.

— Natalia, your first SBC Lisbon with Betatransfer. How was it?

— Honestly? Amazing. I’ve been to ICE and iFX before with other teams, but this was different. Here, I felt the support and energy right away. Everyone’s got your back — real team spirit.

— How do you see the company’s performance at the event?

— We stood out big time. While other booths were already winding down in the afternoon, we still had a line of visitors. Merchants, payment partners — people kept coming. Many had already heard of Betatransfer and wanted to dive deeper.

— What topics came up most?

— Asia, especially India, and Latin America. But there were also some wildcards — like Iran. Sure, we don’t cover that, but the fact people ask shows how fast the market is moving. And everyone knows we’re solid in CIS and the EU.

— And the merch?

— Total smash hit. Hoodies and tees were gone before you could blink. Always cool to see people wanting to rep our brand.

— Let’s talk about Cloud 9 Unplugged.

— It was exactly how we envisioned it: cozy, stylish, and easygoing. Music, shisha, cocktails — everything on point. It felt effortless, but at the same time unforgettable.

— Where’s the next stop for Betatransfer?

— SiGMA Rome. Full squad, bigger booth, louder presence. See you there.