Results of 2022 in the iGaming industry
How did the iGaming industry, one of the most developed and dynamic high-risk areas, finish the year? And what should high-risk merchants expect from 2023? Let’s dive in with the analysis from BetaTransfer Kassa.
The audience is growing, getting younger, and continues to flow online
In 2022, the global audience of iGaming has reached about 3 billion people. We are talking about all those who play online in one form or another; after all, the boundaries between gambling, betting, and gaming are becoming increasingly blurred (this process is especially affected by the growing popularity of eSports). A little less than 40% of this audience is made up of people aged 18 to 34.
The online gambling trend, which began to gain momentum a few years ago along with covid restrictions, continues to be relevant despite the actual return to pre-Covid life. Among those who like to play online, 96% do it at home; 55% choose mobile devices.
The most promising and the largest geos are not the same ones
The largest iGaming markets in the world are China, the USA, Japan, and South Korea. However, the saturation of these markets with big industry players makes them far from the most attractive for work. Among the most promising markets are the countries of Latin America (especially Brazil, which is about to legalize gambling), India (read the analysis of this market in our blog), as well as several dynamic markets of Eastern Europe (Romania, Poland, etc.)
Data security, crypto, and payments are in 2023 trends
High-risk businesses that want to succeed in the iGaming industry in 2023 should invest in these three key areas. Data security is crucial to avoid problems with personal data; crypto just seeps into all spheres of life without making any exceptions from gambling. Payments are becoming one of the cornerstones of iGaming business success: reliable deposit/withdrawal of funds on any GEO plays into the hands of not only operational stability but also the reputation of the project.
If you are looking for a reliable payment partner to work with different geos globally, message us – BetaTransfer Kassa has some excellent conditions for high-risk merchants from the iGaming industry.