Malta, sunshine and champagne: Betatransfer at SiGMA Euro-Med

SiGMA has always had the wow-factor, but this year in Malta it felt extra special. From September 1–3, the Betatransfer team welcomed partners and guests at our brand-new booth — right at the entrance, in the very heart of the action. Fresh design, a non-stop flow of visitors, and champagne going by the crate. The vibe was a perfect mix of business and celebration.

And of course, our shirts set the tone. Hawaiian-style with a Mexican skull twist — they instantly became the hit of the conference. We even spotted people strolling around Malta in our merch afterwards. Honestly, that’s the best compliment we could ask for.

Now it’s over to Ivan, our new manager, for whom SiGMA was the very first big event with Betatransfer.

— Ivan, what’s it like to kick off your journey with the team at such a vibrant conference?

Ivan, BDM Betatransfer

Honestly — it was an explosion of emotions. From day one I realized how fast everything moves here. You meet someone and within minutes you’re already talking real business opportunities. And of course, our booth played a huge role: you simply couldn’t walk past it. The atmosphere was light, everyone was in a great mood — the perfect setup for building connections.

It was also a milestone for the whole team: Betatransfer was named Best Payment Provider, winning the prestigious SiGMA Award. That’s not just recognition, but also extra motivation to keep pushing forward.

— What surprised you most about SiGMA Euro-Med?

Ivan, BDM Betatransfer

The mix of high-paced business and pure fun. Days full of meetings, partnerships, new deals. Evenings filled with positivity and relaxed networking. And yes — our shirts had their own special vibe. From the very first day, I felt part of the team.

— What were people talking about the most?

Ivan, BDM Betatransfer

Beyond the excitement, the business talks were intense. This time there was a lot of interest in our solutions for CIS markets — Kazakhstan, Azerbaijan, Uzbekistan, Kyrgyzstan. LATAM and the EU also drew attention, where we have strong, ready-to-go solutions as well.

— What’s next for Betatransfer?

Ivan, BDM Betatransfer

Next stop — SBC Lisbon. We’ll be there with our booth, and for partners we’re hosting a private party in the Cloud9 Unplugged format. Reach out to our managers for details — I promise it’s going to be big.

And of course, we’re glad that next year SiGMA Euro-Med will take place in March. Honestly, working through Malta’s peak summer season is a challenge. March will let us focus fully on the event.