iGaming market in India. Full review
Having more than 1.5 billion people, India is one of the most delicious markets in the iGaming industry for both large players and small projects. Let’s talk about the main factors behind the popularity of this Asian market and the secrets of the success of an iGaming project in India.
Market regulation
Market regulation in India is quite strict. For example, betting is officially allowed only in the states of Sikkim, Nagaland, and Meghalaya; the work of land-based casinos is in the states of Goa, Sikkim, and Daman. However, there is no ban on the work of offshore iGaming operators with Indian users – and all parties actively use it.
Mobile penetration
There are over 530 million smartphone users in India today. With devices so ubiquitous, it’s no surprise that the local mobile gaming and gambling market is very well developed. Its turnover is expected to exceed $1 billion in 2023.
Indian Audience Love for Sports
Indians are quite engaged sports fans, especially when it comes to cricket. The Indian Cricket Premier League, IPL, is one of the key events of the year, followed by literally everyone. In addition, Indians’ technological savvy has made them one of the top global audiences in fantasy sports: today it is developing at a crazy pace (more than 30% CAGR) and in 2022 amounted to about $2.5 billion.
How to succeed in the Indian iGaming market?
It is important for businesses that plan to enter Indian geo to take the peculiarities of this market into account and invest in the localization of their content. Projects that are not adapted to the realities and traditions of the Indians simply do not reach this audience.
An important feature is that now iGaming projects in the Indian market have big problems with accepting and withdrawing money. The regulator blocks many popular payment methods, which leads to massive user dissatisfaction. A stable acceptance of payments on your project website can become a vital competitive advantage and help it get ahead in 2023. Contact BetaTransfer Kassa — we are ready to organize acquiring for your business today.
