How cryptocurrencies can help startups attract investment. Part 2

Using cryptocurrency as an investment vehicle can attract new customers and additional investors to a startup simply because of its popularity among the population, including millennials and Gen Z. Reliable partner in the field of cryptocurrency payments, such as Betatransfer Kassa, can help a startup figure out all the intricacies and get the most out of accepting cryptocurrencies as a means of payment.

A startup that accepts payments in cryptocurrencies, by this very fact, speaks of its involvement in the world of modern technologies and the knowledge of the team behind it. For investors, this is an important factor, because it is people and their ideas that create value worth investing in.

Moreover, the acceptance of cryptocurrencies also attracts customers. For a startup, initial success indicates that its product and business model are effective, and this, in turn, attracts ever larger investors. Everyone is interested in investing in a promising business, and cryptocurrencies can provide a much-needed boost at the beginning of a startup’s journey.

Startups from any business category are automatically classified as high risk because they don’t have a history of payment processing. Well, if a subscription model is added to this, a reputationally ambiguous industry (for example, dating, gambling, finance, health), or areas such as tourism or software, the situation becomes even more difficult.

High-risk businesses have a high probability of chargebacks, which, given their activity and turnover, can bring considerable problems. Cryptocurrencies, due to the lack of a chargeback mechanism, significantly reduce the risk of fraudulent transactions and account blocking. And the absence of financial problems for investors is a reliable indicator of the ability to conduct business – one of the signs by which they recognize startups worth investing.