Cryptocurrencies as payment method: advantages and pitfalls. Part 1
Around 15 thousand businesses around the world accept cryptocurrencies as payment for their products and services, and about 75% online retailers surveyed as part of Deloitte’s June survey plan to enable the acceptance of crypto payments within the next two years.
Advantage of cryptocurrency acquiring: international community
Accepting payments in crypto opens up virtually the whole world for businesses. And this directly affects companies’ performance: according to the study by Forrester Consulting, businesses that offer cryptocurrencies as a payment option make 40% more sales to new customers, double the average check, and get an impressive ROI compared to those who accept only fiat currencies.
The growing, active international community of cryptocurrency fans is an excellent target audience for businesses, regardless of category.
Pitfall: narrowing down the audience
In the desire to reach the crypto community, one should not forget about users who do not use cryptocurrencies. They are still a majority, after all. And the owners of cryptocurrencies do not always feel like paying with them or think of it as a convenient way to make payments. Choice is one of the key features of a customer-centric business.
Cryptocurrency acquiring, organized with the help of a payment partner, in this case acts as a trust-increasing factor. And for the business itself, which receives payment automation and savings on internal processes, it is much more convenient.
Cryptocurrency acquiring from Betatransfer Kassa allows you to work with USDT(TRC/ERC20), Ethereum and Bitcoin, and also provides a number of advantages:
- fixing the rate in USDT, which will avoid losses due to volatility;
- no restrictions on maximum amounts for the convenience of businesses with high turnover or startups looking for investors;
- prompt processing of transactions – up to 15 minutes;
- low cost of transactions, which starts from $1.
And thanks to extensive expertise in the payment industry and servicing high-risk businesses, the service team is able to help in any non-standard payment situation.